Section: Module 8: Lesson 1: Effective Public Health Communication for Different Audiences | Pandemic Etiology, Preparedness, and Response | NextGenU.org
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Student Learning Outcomes:
Upon completion of this lesson, you will be able to:- Outline strategies for effectively communicating model-based and evidence-based public health research findings to various stakeholders involved in pandemic preparedness and response efforts.
- Develop public health communications using techniques and strategies for different audiences to promote awareness and counter misinformation.
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Required Learning Resources and Activities
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Read the content under the headings "I. Key Concepts of Risk Communication" on pages 1-2 and "II. Overall Communication Goals for a COVID-19 Outbreak" on page 3. (7 minutes)
PAHO/WHO
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Read the entire article. (22 minutes)
Organisation for Economic Co-operation and Development
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Read the content under the headings "Abstract" and "Pandemic communications: foundations and recommendations." (31 minutes)
Humanities & Social Sciences Communications
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Read the content on pages 45-56. (23 minutes)
PAHO
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Flyer/Poster Outline
In this activity, you will create a poster with key points about a pandemic-related topic and countering misinformation for a specific audience.
Instructions
- For your flyer/poster:
- Select 1 of the audiences below and create an attractive 1 page poster (8.5” x 11” in size) with relevant graphics that will be used to disseminate key points about a pandemic-related topic
- Elderly
- Adolescents
- Vulnerable Population
- Counter at least one misinformation surrounding the topic you have selected.
- Provide justification for the format and language used and a short rationale explaining how the techniques and strategies learned in the course were applied.
- You must cite and reference at least two credible sources on your poster. All references should follow the 7th Edition APA formatting. For further instructions, see the resource on the Himmelfarb Health Sciences Library: APA citation resource
- To submit your work, click on the “Add a new discussion topic” button under this post and paste your work in the “message” box. To share your flyer/poster, you can upload it to google drive, or any other service of your choice. (Paste the link here
and make sure that it is visible for people with the link). If the recording was made in a language other than English, state the language in the file’s name.
- Evaluate and categorize the work from one of your peers based on items A - F of this rubric. Provide a rationale for the grade you have provided, as well as comments or suggestions for improvement. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.” You can use the list below as an example:
Item A is .…. because…. My suggestions for improvement are….
Item B is .…. because…. My suggestions for improvement are….
Item C is .…. because…. My suggestions for improvement are….
Item D is .…. because…. My suggestions for improvement are….
Item E is .…. because…. My suggestions for improvement are….
Item F is .…. because…. My suggestions for improvement are…. - For your flyer/poster:
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Recommended Additional Readings
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This resource provides a list of activities that should be performed in developing an effective risk communication strategy for a public health crisis. If you have time, please review the steps outlined in this list to understand the components of a national risk communication plan. (13 minutes)
PAHO/WHO