Welcome to Health Promotion!

This course unit is designed to explore the concepts and theories, values and principles, and key strategies that underpin the discipline of health promotion. The unit then explores the planning and implementation process required for a health promotion intervention and ends with the design of a health promotion plan.

The course is structured into five 2-week-long topics (Topics 1 to 5). For each topic, we will direct you to the reading resources that have been prepared to help meet the course competencies. You will read those resources, reflect on them, and complete the corresponding activities (e.g., peer activities, discussion forums) for each 2-week topic. 

You will also find quizzes at the end of each topic to allow you to self-assess your learning (completion of all quizzes is required to be eligible to submit the final assignment). It is essential that you read all required resources and participate in all activities to achieve the competencies outlined. At the end of the course, you will be required to complete a final assignment to test the knowledge and skills you have accumulated throughout the course.

 There are five topics to complete, which include:

• Overview of Health Promotion and Key Milestones in Its History 
• Key Concepts and Values in Health Promotion   
• Health Promotion Frameworks, Theories, and Principles
• Health Promotion Strategies and Practice
• Designing and Implementing a Health Promotion Project

We hope that you will enjoy studying this module!

Headline Competence: 

• Define key health promotion theories and values.
• Discuss the role and importance of these values and theories in the field of health promotion.
• Use these values and theories to provide a comprehensive understanding of health promotion.
• Define health education, health promotion, and health-promoting policies.
• Compare and contrast these concepts, highlighting their unique and overlapping features.
• Evaluate the role and impact of these concepts in different public health scenarios.
• Identify significant historical milestones in health promotion.
• Analyze the impact of these milestones on current health promotion trends.
• Synthesize an understanding of the evolution of health promotion through its history to its current state.

Assessment Criteria:

• Understand the key concepts, theories, and values of health promotion.
• Distinguish between health education, health promotion, and health-promoting policies.
• Trace the evolution of health promotion through its historical milestones and current trends.

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Headline Competence: 

• Identify and classify different types of determinants of health.
• Analyze how these determinants influence health promotion strategies.
• Evaluate the impact of determinants on the effectiveness of health promotion interventions.
• Define equity and human rights in the context of health promotion.
• Analyze how equity and human rights influence health promotion strategies.
• Evaluate health promotion interventions for their adherence to principles of equity and human rights.
• Identify and classify various health issues and their determinants.
• Analyze the relationship between identified determinants and health issues.
• Critically discuss potential strategies to address health issues considering their determinants.

Assessment Criteria: 

• Analyze how various determinants of health influence health promotion.
• Evaluate the importance of equity and human rights in health promotion. 
• Critically discuss the relationship between various determinants and health issues.

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Headline Competence: 

• Define and describe principles guiding contemporary health promotion.
• Analyze the role of these principles in the development and implementation of health promotion strategies.
• Evaluate the effectiveness of these principles based on real-world case studies.
• Apply these processes to hypothetical health promotion scenarios.
• Evaluate the effectiveness of these processes based on outcomes from the hypothetical scenarios.
• Define partnerships, capacity building, and participation in the context of health promotion.
• Analyze the role of these elements in the success of health promotion interventions.
• Evaluate case studies demonstrating the impact of partnerships, capacity building, and participation on health promotion.

Assessment Criteria: 

• Understand the principles guiding contemporary health promotion.
• Explore the importance of partnerships, capacity building, and participation in health promotion.

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Headline Competence: 

• Identify the action areas of the Ottawa Charter.
• Analyze health promotion strategies designed to target these action areas.
• Evaluate the effectiveness of these strategies in improving public health outcomes based on case studies.
• Define health communication and advocacy in the context of health promotion.
• Analyze the role of effective communication and advocacy in the success of health promotion interventions.
• Evaluate case studies demonstrating the impact of effective communication and advocacy on health promotion.
• Define policy development, community engagement, and intersectoral collaboration in the context of health promotion.
• Analyze how these elements contribute to the effectiveness of health promotion strategies.
• Evaluate case studies demonstrating the impact of policy development, community engagement, and intersectoral collaboration on health promotion.

Assessment Criteria: 

• Explore health promotion strategies based on the action areas of the Ottawa Charter.
• Understand the importance of effective health communication and advocacy.
• Evaluate policy development, community engagement, and intersectoral collaboration in health promotion.

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Headline Competence: 

• Identify techniques for assessing population health status, assets, and capacities.
• Apply these techniques to conduct a comprehensive assessment of a hypothetical community.
• Evaluate the results of the assessment and discuss implications for health promotion planning.
• Develop a health promotion project plan based on the results of the needs assessment.
• Justify the chosen interventions and explain how they address the assessed needs.
• Critically review and revise the project plan based on feedback and existing best practices.
• Identify strategies for ensuring the sustainability of health promotion programs.
• Implement these strategies in the hypothetical health promotion project.
• Evaluate the potential effectiveness of these strategies in ensuring the program's sustainability.

Assessment Criteria: 

• Develop skills in assessing population health status, assets, and capacities.
• Design a comprehensive health promotion project based on the assessed needs.
• Explore strategies to ensure the sustainability of health promotion programs.

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