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Strategy 8: Social Marketing
Introduction
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Peer Corner
Pre-Test
Module 1: Lesson 1: Introduction to Health Systems
Public Health Policy: Definition, Examples, and More
Planning and Managing Health Systems
Professionalizing Healthcare Management: A Descriptive Case Study
Measures to strengthen primary health-care systems in low- and middle-income countries
Integrated care: learning between high-income, and low- and middle-income country health systems
Why and How Political Science Can Contribute to Public Health? Proposals for Collaborative Research Avenues
Understanding organisational culture for healthcare quality improvement
Organizational Context and Capabilities for Integrating Care: A Framework for Improvement
The legal determinants of health: harnessing the power of law for global health and sustainable development
Analysing Power and Politics in Health Policies and Systems
The influence of organizational context on the use of research by nurses in Canadian pediatric hospitals
The legal determinants of health: harnessing the power of law for global health and sustainable development
High-quality health systems in the Sustainable Development Goals era: time for a revolution
Identifying Successful Practices to Overcome Access to Care Challenges in Community Health Centers
Improving Access to Effective Care for People Who Have Mental Health and Substance Use Disorders: A Vital Direction for Health and Health Care
Achieving universal access to quality health services
Activity 1: Health Delivery Systems Among Countries (180 minutes)
Improving the Health Care System: Seven State Strategies
Module 1: Lesson 2: Organization, Financing, and Delivery of Health Services
Defining Comprehensive Public Health Delivery Systems
Public Health Financing
Understanding the Organization of Public Health Delivery Systems: An Empirical Typology
Challenges of Healthcare Delivery in the Context of COVID-19 Pandemic in Sub-Saharan Africa
Module 1: Lesson 3: The Policy-Making Process
Actors in Decision Making and Policy Process
CDC Policy Process
Principles of Evidence-Based Policymaking
Role and use of evidence in policymaking: an analysis of case studies from the health sector in Nigeria
Shaping Policy Change in Population Health: Policy Entrepreneurs, Ideas, and Institutions
Seven Foundational Principles of Population Health Policy
Module 2: Lesson 1: Ethics in the Policy-Making Process
Public Health Ethics
Teaching seven principles for public health ethics
Public Health Ethics: Global Cases, Practice, and Context
Home American Journal of Public Health (AJPH) April 2020 Public Health Code of Ethics: Deliberative Decision-Making and Reflective Practice
Laws and Regulations
Treatment for Substance Use Disorder: Opportunities and Challenges under the Affordable Care Act
Module 2: Lesson 2: Legislation in Public Health
Law and Legislation
Human rights and health
The shibboleth of human rights in public health
Law, regulation and strategizing for health
The WHO Framework Convention on Tobacco Control: an overview
The UN Convention on Rights of Persons with Disabilities
International Health Regulations (2005)
Advancing the right to health: the vital role of law
Module 3: Lesson 1: Needs Assessment and Equitable Health Policies
Public Health Emergency Preparedness and Response Capabilities
Community Preparedness
Community Preparedness Toolkit
What are the Determinants of Health?
Assessing Local Needs and Resources
Community Capacity Building for Health
Steps for conducting a needs assessment
Culture Matters: using a cultural contexts of health approach to enhance policy-making
The role of national culture in shaping public policy: a review of the literature
What Is Healthcare Equity?
Physical and Social Environmental Factors
Health-related Policies
Critical dimensions for policy implementation
Human rights and health
Module 3: Lesson 2: The Planning Process
Strategic Planning
Strategic Planning in Population Health and Public Health Practice: A Call to Action for Higher Education
Understanding Strategic Planning in Healthcare Organizations
Strategy 8: Social Marketing
What are the key social marketing concepts and principles?
Overview: HHS Strategic Plan, FY 2018-2022
Applying social marketing principles
At a glance: the eight steps to developing a healthy public policy
The six steps for planning a health promotion program
Six steps in quality intervention development
Module 3: Lesson 3: Budgeting and Resource Management
Principles of Budgetary Governance
Why is it important to understand the health budgeting process?
Strategic Resource Allocation: Guiding Principles and Perspectives
Resource Allocation and Priority Setting
Role of Human Resources Management in Healthcare Organizations: A Review
Accounting in Health Care: What You Need to Know
Systems Thinking in the Healthcare Professions: A Guide for Educators and Clinicians
Module 4: Lesson 1: Program Implementation and Evaluation
Six Components Necessary for Effective Public Health Program Implementation
Community Health Assessment Toolkit
How to evaluate the programme
Roles, effectiveness, and impact of VTT: Towards broad-based impact monitoring of a research and technology organisation.
What is evidence-based policymaking and why is it important?
The effects of public health policies on health inequalities in high-income countries: an umbrella review
Prevention of Drug Use and other Risky Behaviours in Youth: Data-Based Planning for Effective Prevention
Module 4: Lesson 2: Addressing Problems in Program Implementation
Fiscal space for health
Administrative Errors
Leadership and organizational performance: Is it essential in healthcare systems improvement? A review of literature
Legal Issues in Healthcare Administration
Universal Health Coverage: A Political Struggle and Governance Challenge
Quality Improvement in Primary Care
About the Performance Management System Framework
Principles of health economics including: the notions of scarcity, supply and demand, distinctions between need and demand, opportunity cost, discounting, time horizons, margins, efficiency and equity
Systemic Thinking for Policy Making
What Can Policy-Makers Get Out of Systems Thinking? Policy Partners’ Experiences of a Systems-Focused Research Collaboration in Preventive Health
Module 5: Lesson 1: Health Policy Communication
WHO Strategic Communications Framework for effective communications
Module 5: Lesson 2: Leadership Skills in Public Health
Coalitions for Impacting the Health of a Community: The Summit County, Ohio, Experience
Creating and Maintaining Coalitions and Partnerships
Section 11. Collaborative Leadership
CADCA Model for Community Change & the Development of Community Anti-Drug Coalitions in the Philippines
Final Assessment
Final Exam
Course and Self Evaluation & Certificate
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For our institutional partners: Full Programs/Graduate Medical Education
NIED Courses
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Module 3: Lesson 2: The Planning Process
Strategy 8: Social Marketing
Strategy 8: Social Marketing
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Course Registration
Peer Corner
Pre-Test
Public Health Policy: Definition, Examples, and More
Planning and Managing Health Systems
Professionalizing Healthcare Management: A Descriptive Case Study
Measures to strengthen primary health-care systems in low- and middle-income countries
Integrated care: learning between high-income, and low- and middle-income country health systems
Why and How Political Science Can Contribute to Public Health? Proposals for Collaborative Research Avenues
Understanding organisational culture for healthcare quality improvement
Organizational Context and Capabilities for Integrating Care: A Framework for Improvement
The legal determinants of health: harnessing the power of law for global health and sustainable development
Analysing Power and Politics in Health Policies and Systems
The influence of organizational context on the use of research by nurses in Canadian pediatric hospitals
The legal determinants of health: harnessing the power of law for global health and sustainable development
High-quality health systems in the Sustainable Development Goals era: time for a revolution
Identifying Successful Practices to Overcome Access to Care Challenges in Community Health Centers
Improving Access to Effective Care for People Who Have Mental Health and Substance Use Disorders: A Vital Direction for Health and Health Care
Achieving universal access to quality health services
Activity 1: Health Delivery Systems Among Countries (180 minutes)
Improving the Health Care System: Seven State Strategies
Defining Comprehensive Public Health Delivery Systems
Public Health Financing
Understanding the Organization of Public Health Delivery Systems: An Empirical Typology
Challenges of Healthcare Delivery in the Context of COVID-19 Pandemic in Sub-Saharan Africa
Actors in Decision Making and Policy Process
CDC Policy Process
Principles of Evidence-Based Policymaking
Role and use of evidence in policymaking: an analysis of case studies from the health sector in Nigeria
Shaping Policy Change in Population Health: Policy Entrepreneurs, Ideas, and Institutions
Seven Foundational Principles of Population Health Policy
Public Health Ethics
Teaching seven principles for public health ethics
Public Health Ethics: Global Cases, Practice, and Context
Home American Journal of Public Health (AJPH) April 2020 Public Health Code of Ethics: Deliberative Decision-Making and Reflective Practice
Laws and Regulations
Treatment for Substance Use Disorder: Opportunities and Challenges under the Affordable Care Act
Law and Legislation
Human rights and health
The shibboleth of human rights in public health
Law, regulation and strategizing for health
The WHO Framework Convention on Tobacco Control: an overview
The UN Convention on Rights of Persons with Disabilities
International Health Regulations (2005)
Advancing the right to health: the vital role of law
Public Health Emergency Preparedness and Response Capabilities
Community Preparedness
Community Preparedness Toolkit
What are the Determinants of Health?
Assessing Local Needs and Resources
Community Capacity Building for Health
Steps for conducting a needs assessment
Culture Matters: using a cultural contexts of health approach to enhance policy-making
The role of national culture in shaping public policy: a review of the literature
What Is Healthcare Equity?
Physical and Social Environmental Factors
Health-related Policies
Critical dimensions for policy implementation
Human rights and health
Strategic Planning
Strategic Planning in Population Health and Public Health Practice: A Call to Action for Higher Education
Understanding Strategic Planning in Healthcare Organizations
What are the key social marketing concepts and principles?
Overview: HHS Strategic Plan, FY 2018-2022
Applying social marketing principles
At a glance: the eight steps to developing a healthy public policy
The six steps for planning a health promotion program
Six steps in quality intervention development
Principles of Budgetary Governance
Why is it important to understand the health budgeting process?
Strategic Resource Allocation: Guiding Principles and Perspectives
Resource Allocation and Priority Setting
Role of Human Resources Management in Healthcare Organizations: A Review
Accounting in Health Care: What You Need to Know
Systems Thinking in the Healthcare Professions: A Guide for Educators and Clinicians
Six Components Necessary for Effective Public Health Program Implementation
Community Health Assessment Toolkit
How to evaluate the programme
Roles, effectiveness, and impact of VTT: Towards broad-based impact monitoring of a research and technology organisation.
What is evidence-based policymaking and why is it important?
The effects of public health policies on health inequalities in high-income countries: an umbrella review
Prevention of Drug Use and other Risky Behaviours in Youth: Data-Based Planning for Effective Prevention
Fiscal space for health
Administrative Errors
Leadership and organizational performance: Is it essential in healthcare systems improvement? A review of literature
Legal Issues in Healthcare Administration
Universal Health Coverage: A Political Struggle and Governance Challenge
Quality Improvement in Primary Care
About the Performance Management System Framework
Principles of health economics including: the notions of scarcity, supply and demand, distinctions between need and demand, opportunity cost, discounting, time horizons, margins, efficiency and equity
Systemic Thinking for Policy Making
What Can Policy-Makers Get Out of Systems Thinking? Policy Partners’ Experiences of a Systems-Focused Research Collaboration in Preventive Health
WHO Strategic Communications Framework for effective communications
Coalitions for Impacting the Health of a Community: The Summit County, Ohio, Experience
Creating and Maintaining Coalitions and Partnerships
Section 11. Collaborative Leadership
CADCA Model for Community Change & the Development of Community Anti-Drug Coalitions in the Philippines
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