You will be given scenarios that display different types of healthcare challenges. You are required to discuss which principles of marketing and strategic planning you think will be best to apply and why. 

Instructions:

Step 1: Review and Research

Review the learning resources on the principles of marketing in public health and on the application of strategic planning and marketing principles in program planning.
Then, choose a topic between Vaccine Deployment and Tobacco Control Legislation. 

• Here are some suggested readings for Vaccine Deployment: 

• Read the section “Deployment” in this Resource and Section 4.3. 

• Read the section “Encouraging the uptake of vaccines” in this Resource.  

• Here are some suggested readings for Tobacco Control Legislation: 

• Read this web article

• Read this journal article.  

Step 2: Discuss

You will now discuss the application of marketing principles and strategic planning to the topic you selected. In your discussion, you should mention: 

• What challenge you choose and why do you think it is significant/relevant to strategic planning and marketing.

• Principles of marketing that best apply to your challenge. Include a justification of how your selected principles would improve program planning to address your selected challenge.

• Principles of strategic planning that best apply to the challenge. Include a justification of how your selected principles would improve program planning to address your selected challenge.

Step 3: Share

To share your work, click on the “Add a new discussion topic” button under this post and paste your work in the “Message” box. “Post to forum.” Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the resource on the Himmelfarb Health Sciences Library: APA citation resource (N.B. references are excluded from word counts).

OPTIONAL Step 4: Interact (10 minutes)

If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”