Section: Module 5: Tobacco Advertising, Promotion and Sponsorship | Tobacco Control Legislation (with examples from the Caribbean) | NextGenU.org
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By the end of this module and upon completion of the required readings, participants will be able to:- Discuss the rationale and evidence for the implementation of effective tobacco advertising, promotion and sponsorship measures;
- Describe the monitoring and status of implementation of tobacco advertising, promotion and sponsorship measures in the Caribbean;
- Identify and analyze the key elements of effective tobacco advertising, promotion and sponsorship measures;
- Assess the common arguments of the tobacco industry and its allies against effective tobacco advertising, promotion and sponsorship measures and provide robust counter-arguments;
- Analyze the key legal arguments from prominent cases on tobacco advertising, promotion, and sponsorship measures; and
- Design and draft effective tobacco advertising, promotion, and sponsorship measures.
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Live Session
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Watch the entire video. (60 minutes)
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Required readings and activities
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Read the entire document. (19 minutes)
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Watch the entire video. (3 minutes)
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5.2 Status of Implementation of Tobacco Advertising, Promotion and Sponsorship Measures in the Caribbean
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Read the entire document. (2 minutes)
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5.3 Implementing WHO FCTC Article 13: Drafting Effective Measures on Tobacco Advertising, Promotion, and Sponsorship
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Read the entire document. (26 minutes)
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Watch the entire video. (3 minutes)
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5.4 Tobacco Industry Arguments Against Strong and Comprehensive TAPS Bans and Counterarguments
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Read the entire document. (6 minutes)
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5.5 Legal Challenges Advanced by the Tobacco Industry Against TAPS Bans
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Read the entire document. (8 minutes)
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Watch the entire video. (5 minutes)
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Module 5: Key Messages
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Read the entire document. (2 minutes)
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Activity
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This activity will have two main stages. First, you will analyze a hypothetical provision regarding tobacco advertising, promotion, and sponsorship (TAPS), and then, you will share examples of advertisements in your country. To complete this activity you will need to reply to at least one post made by your peers.
Step 1: Analyze
Review the content in segment 5.3 and analyze how you would address the question raised below:
Question: What changes would you make to the following hypothetical provision regarding tobacco advertising, promotion, and sponsorship (TAPS) so that it aligns with Article 13 of the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) and the Guidelines for implementation of Article 13 of the WHO FCTC?
“The advertising, promotion, and sponsorship of tobacco products is banned, whether directly or indirectly, with the exception of advertising or promotion done inside points of sale, and direct communication to those over the age of (18) eighteen.”
Step 2: Find Examples
Select ONE of the following, and provide the examples.

Step 3: Write
Write a 300-500 word post that:
- Answers the question raised in Step 1
- Provides context and introduces the examples identified in Step 2
Step 4: Share
To share your work, click on the “Add a new discussion topic” button under the post and paste your work in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the resource on the Himmelfarb Health Sciences Library: APA citation resource (N.B. references are excluded from word counts).
Step 5: Interact
To complete this activity, you will need to reply respectfully and professionally to at least one post made by your peers. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.” If your peer(s) comment(s) on your post(s), please reply. Feel free to interact with the work done by other peers as well!
OPTIONAL Step 6: Interact (10 minutes)
If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”
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Quiz
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To access the quiz, click on the name of the quiz provided above. On the following screen, click the attempt quiz button to respond to the questions.