In this activity, you will study the different types of workplace wellness programs and explain how branding and communication strategies can be applied for each.

Step 1. Examine

Examine these different types of workplace wellness programs:

• Smoking cessation program - consists of lifestyle coaching, as well as pharmacological assistance, to their team members to help employees quit smoking.
• Healthy eating program - this includes extended fitness lunch to team members - enough time to play a sport, hit the gym, or head home for a healthy homemade lunch.
• Transit program - encouraging alternative methods of transportation, such as bike-sharing or public transit incentives, by reimbursing employees for their transit passes.
• Wellness adventure program - optional wellness adventures for employees with the goal of getting away from their desks for a little while. This includes a one-hour golf lesson or even laser tag. The wellness adventures are kept broad to appeal to a wide range of people and, most importantly, are focused on having fun.

Step 2. Reflect

Reflect on branding and communication strategies that can be used to improve engagement for each workplace wellness program in Step 1. More specifically, reflect on the following aspects:

• The type of branding and communication strategies suitable for the workplace wellness program
• The importance of branding and communication strategies to improve the outcome for each of the workplace wellness programs
• Best practices to implement these strategies to improve each workplace wellness program

Step 3. Respond

Respond by writing a 200-600 word discussion post that addresses all of the bulleted points in Step 2.

Step 4: Share

To share your work, click on the “Add a new discussion topic” button under this post and paste your work in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the resource on the Himmelfarb Health Sciences Library: APA citation resource (N.B. references are excluded from word counts).

Step 5: Interact

To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to the forum.”

OPTIONAL Step 6: Interact (10 minutes)

If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”