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Strategy 8. Social Marketing
Introduction
Course Registration
Pre-Test
Peer Corner
Public Health Communications Homepage
Core Competencies for Public Health in Canada
Module 1: Lesson 1: Why Public Health Communications?
About Health Communication
What is Health Marketing?
Public Health Communication
Importance of Communication in Public Health
Health Communication Basics
Discussion Forum 1. A petition to strengthen public health communications (300 mins)
Module 1: Lesson 2: Communication Strategies and Principles
Nursing Communication and Educational Technology
10 Strategies for Effective Health Communication
WHO Strategic Communications Framework For Effective Communications
Health Communication Strategies as Gateway to Effective Health Promotion and Well-being.
Asynchronous Learning Activity 1: Assessing strategies and principles of effective vaccine communication (300 mins)
Module 2: Lesson 1: Cultural Competence
General principles of practice and cultural competence
Cultural Competence In Health And Human Services
Communication in the Real World: 8.4 Intercultural Communication Competence
Enhancing FDA’s Reach to Minorities and Under-Represented Groups through Training: Developing Culturally Competent Health Education Materials
Culturally Competent Outreach: Applying Social Marketing Techniques
Communicating COVID-19 health information to culturally and linguistically diverse communities: insights from a participatory research collaboration
Discussion Forum 2. Case Studies in Cultural Competence (300 mins)
Module 2: Lesson 2: Ethical considerations for Communicators
Important Laws and Regulations in Health Informatics
Health Information Privacy Laws in the Digital Age: HIPAA Doesn't Apply
Federal Public Health Laws Supporting Data Use and Sharing
Ethical Issues in Health Promotion and Communication Interventions
Ethical Considerations for Digitally Targeted Public Health Interventions
Ethical sharing of health data in online platforms - which values should be considered?
Ethical Issues in Health Promotion and Communication Interventions
Asynchronous Learning Activity 2: Assessing strategies and principles of effective public health communication (300 mins)
Quiz: Module 2
Disease surveillance data sharing for public health: the next ethical frontiers
Module 3: Lesson 1: Public Health Information Systems
Key elements of a health information system
Identification of the essential components of quality in the data collection process for public health information systems
Strengthening health information systems
Measure Evaluation’s Health Information System Strengthening Model
Routine Health Information System (RHIS) improvements for strengthened health system management
Discussion Forum 3: Strengthening public health information infrastructure/system (300 mins)
Module 3: Lesson 2: Digital Health Literacy
Digital health literacy: how new skills can help improve health, equity and sustainability
The e-health literacy framework: A conceptual framework for characterizing e-health users and their interaction with e-health systems
Health Literacy in Web-Based Health Information Environments: Systematic Review of Concepts, Definitions, and Operationalization for Measurement
Association Between Health Literacy,eHealth Literacy, and Health Outcomes Among Patients With Long-Term Conditions
Barriers to the acceptance of electronic medical records by physicians from systematic review to taxonomy and interventions
Barriers in Adoption of Health Information Technology in Developing Societies
WHO guideline recommendations on digital interventions for health system strengthening
Asynchronous Learning Activity 3: Addressing public health challenges and barriers through ICT and Digital Health Literacy (300mins)
Quiz: Module 3
Proposing a Transactional Model of eHealth Literacy: Concept Analysis
Module 4: Lesson 1: Critical Thinking
Evidence Transfer: Ensuring end-users are aware of, have access to, and understand the evidence.
Improving knowledge translation for increased engagement and impact in healthcare
The effectiveness of knowledge translation strategies used in public health: a systematic review
Knowledge Translation Strategies for Different Target Audiences
Discussion Forum 4: Utilizing appropriate strategies to transfer and to translate information for improved health outcomes (300 mins)
Module 4: Lesson 2: Creative Communications
The Role of Social Media in Health Care: A Public Health Perspective
Health communication in the age of COVID: BC’s response
5 Ways Technology Has Changed the Communication Field
Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
Tactics to apply to make your communications understandable
United Nations COVID-19 Response Creative Content Hub.
The Art of Effective Visual Communication
Use Design and Layout Effectively
Visual Design Basics
Asynchronous Learning Activity 4: Advocating public health programs and policies through the use of ICT methods and visual design principles. (300 mins)
Quiz: Module 4
Module 5: Lesson 1: Society and Public Health Communications
Effective health communication – a key factor in fighting the COVID-19 pandemic
Communicating to Advance the Public's Health
Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements
Factors affecting the implementation of childhood vaccination communication strategies in Nigeria: a qualitative study
Discussion Forum 5: Factors influencing public health communications (300 minutes)
Module 5: Lesson 2: Community Mobilization
Strategies Guided by Best Practice for Community Mobilization
Concept analysis of community health outreach
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution A Community Guide Systematic Review
Strategies: Health Communication
Strategy 8. Social Marketing
Community Mobilization: A Community-Wide Approach to Promoting Adolescent Sexual Health
Social marketing guide for public health programme managers and practitioners
Asynchronous Learning Activity 5: Factors influencing public health communications (300 minutes)
Quiz: Module 5
Module 6: Lesson 1: What is Effective Communication?
Better Communication for Better Public Health: Perspectives From an Interdisciplinary Training Program
Health Education, Advocacy and Community Mobilisation
Effective Oral and Written Communication
WHO Strategic Communications Framework for effective communications
Non-verbal barriers to effective intercultural communication
Discussion Forum 6: Barriers and facilitators of effective communication (300 minutes)
Module 6: Lesson 2: Written and Oral Communication Skills
Effective Oral and Written Communication
Health literacy – Written communication
Effective Communication: Barriers and Strategies
Communicating in a Crisis
Asynchronous Learning Activity 6: Communicating to the editor for journal article review (300 mins)
Module 6: Lesson 3: Tailoring Public Health Messages for the Audience
4 Research Methods for Audience Analysis
5.1 Why Conduct an Audience Analysis
5.2 Three Types of Audience Analysis
Unit 5: Analyzing your Audience
WHO Strategic Communications Framework for effective communication
Discussion Forum 7: A critical audio podcast of a public health communication campaign (300 mins)
Quiz: Module 6
Final Exam
Course and Self Evaluation & Certificate
Course Activities
Peer Activities
Discussion Forum
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For our institutional partners: Full Programs/Graduate Medical Education
NIED Courses
Home
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Medicine Courses
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Addiction Training for Health Professionals
Public Health U - MPH
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Module 5: Lesson 2: Community Mobilization
Strategy 8. Social Marketing
Strategy 8. Social Marketing
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Course Registration
Pre-Test
Peer Corner
Core Competencies for Public Health in Canada
About Health Communication
What is Health Marketing?
Public Health Communication
Importance of Communication in Public Health
Health Communication Basics
Discussion Forum 1. A petition to strengthen public health communications (300 mins)
Nursing Communication and Educational Technology
10 Strategies for Effective Health Communication
WHO Strategic Communications Framework For Effective Communications
Health Communication Strategies as Gateway to Effective Health Promotion and Well-being.
Asynchronous Learning Activity 1: Assessing strategies and principles of effective vaccine communication (300 mins)
General principles of practice and cultural competence
Cultural Competence In Health And Human Services
Communication in the Real World: 8.4 Intercultural Communication Competence
Enhancing FDA’s Reach to Minorities and Under-Represented Groups through Training: Developing Culturally Competent Health Education Materials
Culturally Competent Outreach: Applying Social Marketing Techniques
Communicating COVID-19 health information to culturally and linguistically diverse communities: insights from a participatory research collaboration
Discussion Forum 2. Case Studies in Cultural Competence (300 mins)
Important Laws and Regulations in Health Informatics
Health Information Privacy Laws in the Digital Age: HIPAA Doesn't Apply
Federal Public Health Laws Supporting Data Use and Sharing
Ethical Issues in Health Promotion and Communication Interventions
Ethical Considerations for Digitally Targeted Public Health Interventions
Ethical sharing of health data in online platforms - which values should be considered?
Ethical Issues in Health Promotion and Communication Interventions
Asynchronous Learning Activity 2: Assessing strategies and principles of effective public health communication (300 mins)
Quiz: Module 2
Disease surveillance data sharing for public health: the next ethical frontiers
Key elements of a health information system
Identification of the essential components of quality in the data collection process for public health information systems
Strengthening health information systems
Measure Evaluation’s Health Information System Strengthening Model
Routine Health Information System (RHIS) improvements for strengthened health system management
Discussion Forum 3: Strengthening public health information infrastructure/system (300 mins)
Digital health literacy: how new skills can help improve health, equity and sustainability
The e-health literacy framework: A conceptual framework for characterizing e-health users and their interaction with e-health systems
Health Literacy in Web-Based Health Information Environments: Systematic Review of Concepts, Definitions, and Operationalization for Measurement
Association Between Health Literacy,eHealth Literacy, and Health Outcomes Among Patients With Long-Term Conditions
Barriers to the acceptance of electronic medical records by physicians from systematic review to taxonomy and interventions
Barriers in Adoption of Health Information Technology in Developing Societies
WHO guideline recommendations on digital interventions for health system strengthening
Asynchronous Learning Activity 3: Addressing public health challenges and barriers through ICT and Digital Health Literacy (300mins)
Quiz: Module 3
Proposing a Transactional Model of eHealth Literacy: Concept Analysis
Evidence Transfer: Ensuring end-users are aware of, have access to, and understand the evidence.
Improving knowledge translation for increased engagement and impact in healthcare
The effectiveness of knowledge translation strategies used in public health: a systematic review
Knowledge Translation Strategies for Different Target Audiences
Discussion Forum 4: Utilizing appropriate strategies to transfer and to translate information for improved health outcomes (300 mins)
The Role of Social Media in Health Care: A Public Health Perspective
Health communication in the age of COVID: BC’s response
5 Ways Technology Has Changed the Communication Field
Social Media in Public Health: Strategies to Distill, Package, and Disseminate Public Health Research
Tactics to apply to make your communications understandable
United Nations COVID-19 Response Creative Content Hub.
The Art of Effective Visual Communication
Use Design and Layout Effectively
Visual Design Basics
Asynchronous Learning Activity 4: Advocating public health programs and policies through the use of ICT methods and visual design principles. (300 mins)
Quiz: Module 4
Effective health communication – a key factor in fighting the COVID-19 pandemic
Communicating to Advance the Public's Health
Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements
Factors affecting the implementation of childhood vaccination communication strategies in Nigeria: a qualitative study
Discussion Forum 5: Factors influencing public health communications (300 minutes)
Strategies Guided by Best Practice for Community Mobilization
Concept analysis of community health outreach
Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution A Community Guide Systematic Review
Strategies: Health Communication
Community Mobilization: A Community-Wide Approach to Promoting Adolescent Sexual Health
Social marketing guide for public health programme managers and practitioners
Asynchronous Learning Activity 5: Factors influencing public health communications (300 minutes)
Quiz: Module 5
Better Communication for Better Public Health: Perspectives From an Interdisciplinary Training Program
Health Education, Advocacy and Community Mobilisation
Effective Oral and Written Communication
WHO Strategic Communications Framework for effective communications
Non-verbal barriers to effective intercultural communication
Discussion Forum 6: Barriers and facilitators of effective communication (300 minutes)
Effective Oral and Written Communication
Health literacy – Written communication
Effective Communication: Barriers and Strategies
Communicating in a Crisis
Asynchronous Learning Activity 6: Communicating to the editor for journal article review (300 mins)
4 Research Methods for Audience Analysis
5.1 Why Conduct an Audience Analysis
5.2 Three Types of Audience Analysis
Unit 5: Analyzing your Audience
WHO Strategic Communications Framework for effective communication
Discussion Forum 7: A critical audio podcast of a public health communication campaign (300 mins)
Quiz: Module 6
Peer Activities
Discussion Forum
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