Section: Module 4: Lesson 2: Creative Communications | Public Health Communications | NextGenU.org

  • Student Learning Outcomes:
    Upon completion of this lesson, you will be able to:
    • Examine the various technology trends and expectations to follow for effective communication.
    • Provide examples of the application of current technologies for effective and creative communication.
    • Discuss how visual design concepts (print or video) enable effective communication.
    • Apply the ICT methods and visual design principles in advocating for public health programs and policies.
    Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 4 hours and 51 minutes.

    • Required Learning Resources and Activities
    • Read the entire page. (19 minutes)

      OHIO university - 2020

    • Read the entire page. (6 minutes)

      Canadian Health Information Management Association - 2021

    • Read the entire page. (5 minutes)

      American University - 2019

    • Read the entire article. (14 minutes)

      Journal of Public Health Management and Practice - 2020

    • Read the entire page and the infographic. (6 minutes)

      World Health Organization - 2017

    • This website includes several examples of creative communication, the examples can be filtered by different types of media. Spend 4 minutes exploring examples of communication on each type of media. (25 minutes)

      United Nations - 2021

    • Read the entire article. (8 minutes)

      CONCORDIA UNIVERSITY - 2017

    • Read pages 17-26. (8 minutes)

      CDC - 2018

    • Read the entire page. (6 minutes)

      Usability.gov - 2013

    • In this activity, you will advocate a specific public health program and policy using ICT methods and visual design principles.

      Step 1.   Review

      Review all the provided resources for Module 4 Lesson 2 and explore this National Association of County and City Health Officials (NACCHO) website. On that website, you will see an array of major programs and issues that NACCHO advocates. The information from the website will help you to solve the scenario below:

      Scenario:

      You are NACCHO’s health program, visual designer. As a visual designer/healthcare professional, your task is to effectively advocate a specific public health program to the public by applying recent ICT methods and visual design principles. NACCHO allowed you to select one of their public health programs to advocate. 

      Step 2: Select

      Select any form of ICT method or visual design application to create your advocacy. It can be a simulation, interactive presentation, a vlog, a visual podcast, etc. as long as the chosen mode meets these criteria:( a maximum of 10 slides for an interactive presentation, 500 words in a blog format, or 3-5 minutes in length for a video format/ visual podcast.  Your work should also emulate the following elements:

      • Scale: use of relative size to signal importance
      • Visual hierarchy: putting content/elements  in order of importance
      • Balance: satisfying arrangement or proportion of design elements.
      • Contrast: noticeable difference between two objects to emphasize that they are distinct.
      • Gestalt principles: simplify and organize complex images that consist of many elements,

      Step 3: Self-Analysis and Enhancement

      Before you submit, engage in an introspective self-analysis by systematically reviewing each component of your work. Reflect on what aspects of your work were executed well and what could be enhanced. Proceed to refine these elements in your work.

      Step 4: Submit

      To submit your work, click on the “Reply” button under this post and paste either the picture of your work or the shareable link of your work (if it is a google document) in the “Message” box. Make sure to reference others’ intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

      OPTIONAL Step 5: Interact (10 minutes)

      If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”


    • To access the quiz, click on the name of the quiz provided above. On the following screen, click the "Preview quiz now" button to respond to the questions.