Section: Module 5: Lesson 1: Society and Public Health Communications | Public Health Communications | NextGenU.org

  • Student Learning Outcomes:
    Upon completion of this lesson, you will be able to:
    • Explain how public health communications influence the behavior of societal, organizational, and individual entities.
    • Examine the influence of societal, organizational, and individual factors on public health communications.
    Approximate time required to complete the readings (at 144 words/minute) and assignments for this lesson: 3 hours and 48 minutes.

    Click here to start this lesson
    • Required Learning Resources and Activities
    • url icon
      Effective health communication – a key factor in fighting the COVID-19 pandemic URL
      Students must
      View
      Read Section 3 "How to promote behavior change: lessons from health communication research." (6 minutes)

      National Center for Biotechnology Information, U.S. National Library of Medicine - 2020

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      Communicating to Advance the Public's Health URL
      Students must
      View

      Read from the beginning of the page up to the heading "Discussion." (19 minutes)

      Institute of Medicine - 2015

    • url icon
      Translating the Link between Social Identity and Health Behavior into Effective Health Communication Strategies: An Experimental Application Using Anti-Smoking Advertisements URL
      Students must
      View

      Read the content from the beginning of the article up to the heading "Current Study" and under the heading "Discussion and Implications." (21 minutes)

      HHS Public Access - 2014

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      Factors affecting the implementation of childhood vaccination communication strategies in Nigeria: a qualitative study URL
      Students must
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      Read the content under "Abstract," "Results" and "Discussion." (30 minutes)
      BMC Public Health Journal - 2017
    • forum icon
      Discussion Forum 5: Factors influencing public health communications (300 minutes)
      Students must
      View
      Start discussions: 1

      In this activity, you will examine the influence of societal, organizational, and individual factors on public health communications through a critical review.

      Step 1. Review

      Review all the required readings for Module 5 Lesson 1. Keep in mind the societal, organizational, and individual factors in public health communications discussed in the required readings.

      Step 2 .  Research

      Research for one public health communication-related case study/ example and examine the influence of societal, organizational, and individual factors on the selected case study/example.

      Example:  POLIO PUBLIC HEALTH COMMUNICATION STRATEGIES IN NORTHERN NIGERIA

      Step 3. Write

      Write a  250- 600 critical review of the case study/example, highlighting the influences of societal, organizational, and individual factors in public health and with the following inclusions.

      • An introduction- the title and a brief explanation of the case study
      • A main body (critique)- discusses and evaluates the strengths, weaknesses, and important features of the case study
      • A conclusion- concludes the review with a restatement of the overall opinion of the case study

      Step 3: Share

      To share your work, click on the "Reply" button under this post and paste your work in the "Message" box. Make sure to reference others' intellectual property when necessary. All references should follow 7th Edition APA formatting. For further instructions, see the Himmelfarb Health Sciences Library resource: APA citation resource (N.B. references are excluded from word counts).

      Step 4: Interact

      To complete the activity, you will need to reply to at least two posts made by your peers in a respectful and professional manner. Be sure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click "Reply" on a particular discussion, write your feedback and then click on "Post to the Forum."

      OPTIONAL Step 5: Interact (10 minutes)

      If you would like to, you can reply to your peers' posts in a respectful and professional manner. Ensure that your post engages your peers' ideas by including a reflection on their comments, sharing ideas of other potential difficulties and parties involved, or asking thought-provoking questions. If a peer comments on your posting, please reply. To post a reply, click “Reply” on a particular discussion, write your feedback and then click on “Post to forum.”